For context, as of Dec 2019, total worldwide population is 7.8 billion; The internet has 4.54 billion users; There are 3.725 billion active social media users; On average, people have 7.6 social media accounts; The average daily time spent on social is 142 minutes a day; 91% of retail brands use 2 or more social media channels The average YouTube session is, There’s a lot of empty space on Twitter. There is a way in which cultivating and maintaining your online identity can replace an authentic connection to your true self. Knowing what's "working" RIGHT NOW on Facebook, Twitter, Google+, Linkedin and Pinterest is paramount.. As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. The primary goal of any social media platform is … Hacking of Accounts. 64% have accepted a friend request from a stranger. While teens can use social media to connect and create friendships with others, they also confront cyberbullying, trolls, toxic comparisons, sleep deprivation, and less frequent face-to-face interactions, to name a few. Facebook is still the biggest social media network with 1.59 billion users worldwide, and with 70% daily login statistics. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos. 45% of people feel worried or uncomfortable when not able to access their social networks. Being socially connected to others can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life. 46. They also spend more, with an average spend of. But our reliance on social media can have a detrimental effect on our mental health, with the average Brit checking their phone as much as 28 times … The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. A collection of 123 social media statistics and facts looking at the major platforms and how people around the world use them for pleasure and business. Facebook Facts. More video is uploaded to YouTube every month than the three major broadcasting networks created over the course of six decades. 54% of social browsers use social media to research products. The more grounded you are in your authentic value as a human being, the less likely you are to be a heavy user of social media and also to be negatively affected by it. Talk about self-love – Instagram itself is the winner with. We're constantly updating this post, so bookmark it to ensure your social images are as picture perfect as possible. The average internet user has, Between Q2 and Q3 of 2017, the number of social media users skyrocketed by, Need evidence that we’re a visual species? People are in love with social media platforms. It isn’t enough to just show up, you need to also understand the rules of the game and know how to rise above the competition. Clinical psychologist and author of The Teen Girls Survival Guide, Dr. Lucie Hemmen writes that, Most people experience huge benefits from taking a social media break. Social media is constantly changing, and it remains critically important to your digital marketing strategy. Not anytime soon. In case you needed any convincing, social media is a powerful means of achieving brand awareness. The latest facts suggest that more than 210 million people suffer from internet and social media addiction. Social media helps to level out the playing field and exposes smaller businesses to a larger portion of their target audience. Social media marketing is hard. Company number: 03898053 | VAT number: 754 750 710. Not a crush or infatuation, but the type of love that keeps them up at night and interferes when they’re trying to concentrate – literally. All our latest data stories and insights straight to your inbox, Copyright © 2021 Brandwatch. We’ll be updating this list as we get new data points. Here are 10 of the most surprising online privacy facts that you should know: 1. The answer to this question? The average internet user has 7.6 social media accounts. Do you agree to our cookie policy? This is why social media is such a powerful marketing and advertising tool for small and medium-sized businesses. We want to make it easy for you to enjoy, remember, and apply what you learn, so here are 30 insane social media facts to light your marketing fire. Adapt and win with Consumer Research, our new digital consumer intelligence platform. We also have a much larger list of LinkedIn statistics. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. About 51% of the world’s population has a social media account. The marketer says that one in every four people will have a social media account in 2013 across the world. Although there are 1.3 billion Twitter accounts, only about a quarter of them –. Facebook adds 500,000 new users every day; Half of internet users who do not use Facebook themselves, Twitter’s top 5 markets (countries) account for, The user submitted video with the most views is the. — An Average Internet User Has 7.6 Social Media Accounts. Social media are web-based communication tools that enable people to interact with each other by sharing and consuming information. We all can agree on the fact that every social media platform thrives on getting better than its contenders. Social media users are active and this promotes two-way communication. Mature users … Otherwise, you'll work your butt off on one method, thinking it's a best practice -- and then find out you're completely wrong. You’ll find them under ‘Products’ in the navigation. Social Media Use Among Teens and College Students Boys and girls ages 13 to 17 use Instagram (the most popular platform) and Twitter (the least popular platform) in relatively equal measure. That works out at 10 new social media users per second. You can also call them social media danger facts when it comes to your business. Social media is growing up fast. Social media stats make a difference. So if you want to reach out to more people with just one campaign, Facebook is a great choice. You have the chance to share many things about your business among various platforms. Head here to check out our bigger list of Snapchat statistics. But, alas, leveraging the power of social media marketing requires an understanding of what makes it tick. A third from the Royal Society for Public Health found there were a range of negative and positive effects: Only 20 Fortune 500 companies actually engage with their customers on Facebook, People aged 55-64 are more than twice as likely to, 78 percent of people who complain to a brand via Twitter expect a response, US adults spend an average of 1 hour, 16 minutes each day watching, To carry out all these searches, Google’s data centre uses. Similarly businesses can also suffer losses due to bad reputation being conveyed over the social media. We’re spending nearly 2 hours every day on social media sites, and what happens there sticks with us. Discover how consumers are approaching plastic waste during the pandemic. In the US, the percentage of social media users rises to 70% of the entire population — 230 million people, according to … Check out these 47 amazing social media facts – you could even share them with your own networks to demonstrate how knowledgeable you are. General Social Media Statistics 1. You need to optimize your social media strategy and you need a few numbers to make it happen. Social media statistics. 500 million daily active Instagram stories are uploaded worldwide. You have to keep up with the latest developments & trends if you hope to do things right. This is arguably the beginning of social media as we know it. Social media is any digital tool that allows users to quickly create and share content with the public. 66% of people have difficulty sleeping after using social media. It just is. Fun Facts. Want more? Head to our full list of Facebook statistics. Want more? 3.96 Billion People Use Social Media There are approximately now 3.96 billion social media users in 2021, up from 3.48 billion in 2019, which is … use of cookies If that weren’t enough, Facebook drives 23% of all traffic ACROSS THE ENTIRE INTERNET. Between Q2 and Q3 of 2017, the number of social media users skyrocketed by 121 million. There are 4.2 billion people access social media sites via mobile devices with 189 million Facebook users being ‘mobile only’. Yes, it's a broad definition—but keep in mind that social media is a very broad term. We’ve got a much longer list of Instagram statistics available. The latest social media facts prove that social media is starting to take off its short pants.. It’s becoming all grown up. What are people doing there, and how are they interacting? If you’re looking to slay the digital marketing dragon, you’re going to need social media as one of your weapons. More boys use Facebook and YouTube and more girls use Snapchat. Today, more than, We need to act like mature adults because, But, don’t worry. 1st Floor, Sovereign House, Church Street, Brighton, BN1 1UJ Social media sites make more than half of users feel inadequate, according to a survey of 1,500 people by disability charity Scope, and half of 18- to 34-year-olds say it … Consumers that land on your site through Pinterest are 10 times more likely to complete a purchase than visitors that have come through other referrals. It also provides the best ROI at 95.8%, followed by Twitter at 63.5%, which is a … 4. Facebook accounts for approximately 21% of ALL social media referral traffic in the world. The most searched terms in the US now are ‘pewdiepie’, ‘markiplier’, and ‘asmr’ (Source: More than 40 billion photos have been shared so far, When Instagram introduced videos, more than, 106 million of those access the site on a. Moms are keeping an eye on them, and they’re also the biggest brand boosters on Facebook, with, Who has the highest number of followers on Instagram? Make the most of these social media advertising statistics to fuel your paid social efforts for 2020: Marketers are spending more on social media advertising; with social media ad spend amounting to more than $89 billion in 2019. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. There are plenty of statistics out there to fill you in on all the details of social media, but many of them are – frankly – boring. We come across all sorts of interesting stats about social media platforms and users, so we’ve collated the best of them in this bumper facts list. For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. 6:- Reputation – Social media can easily ruin someone’s reputation just by creating a false story and spreading across the social media. 21% of online users are the victim of account hacking. This is our up-to-the-minute list of social image sizes and dimensions for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn and Youtube. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Jon Clark is the Managing Partner and chief SEO at Moving Traffic Media, a boutique digital marketing agency in New ... [Read full bio], 6 Outdated Social Media Tactics That Need to Die, 7 Ways to Boost Your Conversions Through Social Media, How to Create Engaging Social Media Content That Can Drive Results, Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST], 25 Surprising Facts You Didn’t Know About Snapchat, The Global PPC Click Fraud Report 2020-21, 5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned), We like to share the love. From May 8th, all Crimson Hexagon products are now on the Brandwatch website. There goes the lunch hour. 83.3% of total active internet users are actively using social media. That 67% works out to roughly 45,000,000 — 45 million people. Plus, you never know when you’ll need a good trivia tidbit to impress at a party. By using our site you agree to our Social media are interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks. 79 percent of college graduates use at least one social media site, whereas just 60 percent of those with a high school degree or less use social networks. It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting.As we’re data nerds here at Brandwatch we fall firmly in the second camp. And it comes as a great fact sheet to give context to your social media marketing efforts. These hacked accounts include both email accounts and social media accounts that are used for various unauthorized purposes. “Social media encourages groups of people connected to each other online to share similar ideas and beliefs,” says Alex Anastasiou, DO, a San Francisco–based psychiatrist. Here go some hard facts: Tweeting or texting while driving slows your reaction time by 38%, which is more than drinking or smoking pot. Social media encompasses a wide range of websites and apps. Social networking has become the go-to activity when we’re bored, have a little downtime or just have a compulsion built from habit. Subscribe to keep your finger on the world’s pulse. According to projections, this ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by 2020. This shows how much popularity social media is gaining in the world. 81% of teenagers felt social media has a positive effect on their lives, effect of social media on teenagers was ‘trivial’, $90bn was spent on social network advertising, more than 20% of their total advertising budgets, 175.4m people watching digital video content, 78% of people watch online videos every week, 70 million blog posts are published every month, today 3.2 billion images are shared each day, 89% of B2B marketers use content marketing strategies, 130,000,000,000,000 (130 trillion) web pages, 1 billion hours of YouTube videos every day, 90% of American 18-24 year olds use YouTube, For context, as of Dec 2019, total worldwide population is, The average daily time spent on social is. Some, like Twitter, specialize in sharing links and short written messages. These 30 insane statistics will boost your social media game. If you’re an existing customer and you want to know more, your account manager will be happy to help. Due to Covid-19, 43% of Internet users are spending longer on social media platforms. If you’re an existing customer and you want to know more, your account manager will be happy to help. These 30 social media facts are just a jumping point. Social Media generates more than double the marketing leads of trade shows, telemarketing, daily mail or PPC. Too much time spent scrolling through social media can result in symptoms of anxiety and/or depression.” So, if your small business does not yet have a social media presence, then now is the time to start social media marketing. Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s going to start losing steam. We have a much more extensive list of Twitter statistics here. I Agree. [Breaking News] Brandwatch named a Leader in Forrester Wave™, In 2014, male audience grew 41% and their average time spent on Pinterest tripled to more than. Offering up analysis and data on everything from the events of the day to the latest consumer trends. Negative Social Media Facts. This is likely as specific as we can get without zeroing in too much on a more specific subcategory of social media. “Basic human psychology suggests that people have a tendency to conform to … Social media statistics, facts and figures are a moving feast of metrics that can make your head spin.. The numbers are large and what is apparent is that the evolution of mobile platforms is impacting when, where and how often we access our social networks of choice. To leverage the power of social media marketing, you need to understand what makes it tick. My friend and the architect of the study, Tom Webster, was kind enough to give me a preview of the report, and here are my personal highlights, which include some statistics about social media in America that may surprise you. Overall social media statistics 1 – 67% of the UK use social media. Everything has its positive and negative sides – social media is no exception. This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron. What you do with this information is completely up to you, but we know we’ll see some pretty impressive results. In 2020, 67% of social media users of age group 18-24 use social media as a source of news. On the flip side, lacking strong social connections can pose a serious risk to your mental and emotional health. If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Consumer Research can boost your social media strategy. That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. All Rights Reserved. 5. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! 49% of consumers depend on influencer recommendations on social media. Surprising Social Media Facts: 1. Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic. We’ve got loads more Youtube statistics here. Facts about social media and small businesses. We use cookies to improve your experience and give you personalized content. You need to build brand awareness, generate traffic and all that other good stuff, but it’s hard to accomplish when you’re small and relatively unknown. 47.